Are online estate agents regulated in the UK?

Yes. Every agent must join a government approved redress scheme. This protects you if there is a dispute. They must also follow laws to ensure all property descriptions are honest and fair.

Do I have to pay if my house does not sell?

It depends on your contract. Some agents charge a small fee upfront, while others offer a no sale no fee deal. As a guide, upfront fees are often cheaper but carry more risk.

Will they come to my house to take photos?

Most hybrid agents send a professional to your home. They will take photos and create a floorplan for your listing. Very cheap plans might ask you to take your own pictures.

How do viewings work with an online agent?

Usually, the agent alerts you via an app and you show people around. This lets you answer questions directly. You can often pay an extra fee for them to handle viewings for you.

Do I still need a solicitor if I use an online agent?

Yes. The agent handles the marketing and the sale price. You still need a solicitor to handle the legal paperwork and move the money. Your agent can often suggest a good firm.

Can I use an online agent and a high street agent?

You can, but check your contract first. This is called a multi agency agreement and usually costs more. Be careful not to pay two sets of fees for the same buyer.

Online & hybrid estate agent

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The short answer

Fixed-fee sale

Price from: £299.00
Time on site: 30 minutes to 1 hour (virtual/phone valuation)

What you get

You get a fixed-fee service often including online marketing, professional photos, floor plans, and negotiation, with the option to add services like accompanied viewings.

Request a call back

When do you need a Online & hybrid estate agent?

Use an online agent when you want to reach more people without spending a fortune.

You want to save money on commission fees
You need to list on Rightmove or Zoopla
You feel happy managing viewings via an app
You want professional photos and a floorplan
The law says you must market property fairly
You need to verify your ID for safety

What happens on the day

The agent or a professional photographer will visit to get your home ready for the market.

They will take high quality professional photos
A floorplan will be drawn of your home
You must show proof of identity by law
The expert will suggest a listing price
They check if your EPC is valid
You get a login for their portal

How to prepare

Find your valid Energy Performance Certificate
Gather two forms of official identity
Tidy every room for the professional photos
Open curtains to let in natural light
Locate your property title deeds if possible
Decide who will show buyers around
Make a list of top local features
Clear clutter from the kitchen worktops

How to improve your result

Paint bright walls in neutral modern colours
Fix any small leaks or dripping taps
Mow the lawn to boost kerb appeal
Deep clean all carpets and hard floors
Ensure every light bulb is working properly
Remove bulky furniture to show room size

Why it is useful day to day

These agents make selling your home fit around your busy lifestyle.

See viewing requests instantly on your phone
Read buyer feedback as soon as it arrives
Accept or decline offers with one click
Keep your marketing costs very low
Access support outside of office hours
Track every step of your sale online

Why we ask these questions

Choosing the right service helps you feel in control of your big move.

Ask about their no sale no fee options
Check if viewings are included or extra
Look for a redress scheme membership logo
Verify which portals they list your home on
Ask if a local expert covers your area
Confirm if sales progression help is included

Frequently asked questions

Often needed alongside

Fixed price

Free market appraisal

Agent valuation for sale or let

Price on quoteBook now

Estate agent (high street)

Full-service sale

From £2,500.00Get quotes

Property auction

Sell or buy at auction